Whether it's a live event on site, an online event or a hybrid version, e.g. a satellite event, you need interactive elements. These ensure that your attendees stay interested instead of just listening to the presentations and, in the worst case, leaving the room or simply closing the browser tab with a click. But how do you organise such a knowledge quiz? How can you make it exciting? Find out in this blog post.

Why a knowledge quiz adds value to your event

Interaction and networking have been an important part of events of all kinds for several years now. However, since the start of the pandemic, these aspects have become increasingly important and decide whether your participants come back next time or - if they don't decide at all - with what enthusiasm they actually absorb your messages. Frontal is out and variety is welcome. This applies today more than ever.

This is because participants only come to a live event if they can recognise added value compared to pure online participation. Pure knowledge transfer already works perfectly well via webinars and similar formats. That's why your on-site events need real added value, a real difference, compared to the virtual version. This is where networking and interaction come into play. Networking and interaction are intensive experiences, especially at live events, and are relatively easy for you as a planner to implement. If you are now hoping that you only need interactive elements at live events, we have to dash your hopes right away. After all, bored participants will be gone even faster online than at face-to-face events. After all, nobody notices and most people's to-do lists and the numerous distractions in the home office often call out much louder than organisers and planners would like.

With a knowledge quiz, you bring variety to your event and ensure that your participants can get involved. As a result, they will stay longer and remember your event more positively and for longer.

How you can implement a knowledge quiz at your event

Nowadays, you really have many options for realising a knowledge quiz at your event. In particular, we would like to show you the variants that are possible with TEDME.

The game format

Whether it's individual questions one after the other or the popular Jeopardy view with many or just a single area - with TEDME everything is possible. The process of a knowledge quiz is very simple. Just like in the popular TV puzzle show, your participants can choose from which section and for which number of points they want to answer a question.

Once they have clicked on a field, they now have to answer the question correctly. The TEDME system automatically awards the points shown in the selected field for correct answers.

The aim is for each player to collect as many points as possible in a short space of time.

If you click on a question incorrectly (in this case 4,105 metres), you will not receive any points, will be told the answer is green and will also lose valuable playing time.

Multi-player or group duels

You can organise such a knowledge quiz so that everyone plays against everyone else or so that there are groups that compete against each other. In a group game, each group receives its own TEDME pin, i.e. access to a room. Both of these options encourage competition between the participants and it depends on your event as to what works best.

For example, if you are organising an event for your company, you could have different departments or branches compete against each other. This also works perfectly for hybrid satellite events.

Tips for a hybrid satellite event: How to make a hybrid event a real success - with TEDME

But you can also set up and realise such group duels at regular live events where your participants do not know each other beforehand. In this case, for example, people in different conference rooms play against each other.

What further fuels the competition between the groups is the fact that individual players with only a few points will lower the average result of this group. It's like in sport or in professional life - one failure can drag the whole team down.

Knowledge quiz at online, onsite and hybrid events

The really good thing about a digital solution like TEDME is that you can use it to implement a knowledge quiz in all event formats.

At a live event, display the progress bars on the main stage for all participants to see. If several groups are competing against each other, we recommend that you also display the bars of the other groups in all rooms.

This can be realised in the same way for an online event. Simply play the TEDME bars in the different video rooms or on the stages in your broadcasting studio.

If you are organising a hybrid event, we recommend displaying the bars on the stage for the on-site audience and integrating the data for the online audience separately into the streaming image. The latter simply provides better image quality. This way, viewers in offices or home offices can also see the score exactly.

What you need for your knowledge quiz in addition to a good interaction tool

In addition to a good and GDPR-compliant interaction tool such as TEDME, you also need for your knowledge quiz:

• interesting questions for the various subject areas,
• a prize for the winner or the winning team,
• a presentation area on your event website or on the stage to display the progress bars with the scores of the individual teams or players,
• A sufficient number of participants and enough playing time to make the competition fun.

Chatting out of the sewing box - experiences of other organisers

In 2015, we used TEDME to organise a Jeopardy-style knowledge quiz for the first time at a medical congress with 500 doctors in three parallel rooms. We would never have thought that this playful way of engaging the audience would work so well with this target group and in the context of very serious congress topics. Since then, we have been recommending that our planners and organisers incorporate this kind of gamification into their events as a break and to liven things up.

TEDME was also successfully used by the organisers for the break during the 2019 Handball Day. The spectators were able to actively participate in the knowledge quiz and the winner was delighted to receive a fan set. From 2:48" you can see the familiar red and green TEDME bars here, which indicate whether the spectators were correct.

Conclusion

A knowledge quiz loosens up your event, encourages participants to join in and have fun and ensures that they stay longer at your event and remember it more positively. It is ideal for live events on site as well as for online events and can be easily implemented in all formats with TEDME. If you want to make your next event more lively with a knowledge quiz, get in touch with us right away.

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The trade fair season is back and with it the question for many companies: How do I present myself at face-to-face trade fairs in such a way that I make contact with visitors and collect valuable data at the same time? For example, feedback on my products, opinions on a specific topic or simply a picture of the mood? With an interaction tool like TEDME, you can do this and much more. How? Find out in this article.

1. capture a mood with a word cloud

? Use: on an exhibition stand

With a word cloud, easily generated via TEDME, you can obtain a picture of visitor sentiment on any question or topic. You can restart the word clouds generated at the presence trade fairs every day or collect the entries of all trade fair visitors over the entire duration of the trade fair and display them as an overall result.

All you need is a TEDME licence and a screen on your stand so that visitors can see how others have participated before them.

Questions you could ask, for example:

• Should we as an organisation pursue A, B or C?
• Which product from our portfolio has impressed you the most?
• What wishes do you have for our company or our products?
• Where have you travelled from today?
• What do you think about XYZ?
• What do you use our ABC product for the most?

2. collect feedback and suggestions with an open survey

? Use: during the keynote, at the trade fair stand or in a workshop

If you want to find out more than just a short keyword on a specific topic, it is worth using an open question that your visitors can answer with a few words or a sentence. You can use this to collect feedback from your customers or even from your employees at an internal company event. You can also combine this with a competition or other incentives to ensure that as many participants as possible take part in presence trade fairs or events.

Here are some questions you might ask:

• What suggestions do you have on the subject of XYZ?
• What do you want from our products?
• How did you like the trade fair?
• How did you like our exhibition stand?

3. realise a raffle with the TEDME Q&A module

? Use: for exhibitors at a trade fair or for companies as part of an in-house exhibition
This is about rewarding the actions of a visitor such as questions, answers or contributions.

People love to win something. Even in the B2B environment and even if hardly anyone openly admits it. So why not give it a try with a prize draw? The best way to do this is to use TEDME's Q&A module, as the names of the participants are displayed in this module.

For example, you can choose a winner from the participants of a brainstorming session organised at the presence trade fairs. It is best to think about a campaign that also offers you as the organiser of the prize draw added value. For example, because the answers you receive will give you insights into a topic that you were previously unaware of or only slightly aware of. As the organiser, you can enjoy the new insights and the winner can enjoy the prize. Speaking of prizes: If possible, draw a main prize as well as a few consolation prizes. Nobody likes to lose and thanks to the consolation prizes, the probability of winning something is also higher.

4. involve exhibitors and sponsors via a digital competition

? Use: for trade fair organisers; digital alternative to the classic flyer

If you are the organiser of a trade fair, you probably ask yourself every year how to get as many visitors as possible to the exhibitors' stands. One popular option: a competition. The best way to do this digitally and without paperwork is to use a solution like TEDME. Regardless of whether your trade fair lasts one day or two weeks - with TEDME you can collect all the answers in a simple and structured way. It is best to formulate knowledge questions that are explained at the individual stands of your exhibitors. Even better: Let your exhibitors formulate the questions and ask them at this opportunity whether they would like to participate in the competition with a sponsorship in kind.

A typical win-win situation: the exhibitor is happy about the traffic at his stand and the trade fair visitor has the chance to win a prize.

The Jeopardy-style quiz ensures more attention and fun at presence trade fairs

? Use: on the stage of a large trade fair; as part of the programme

Regardless of whether you run your own stand or are the organiser of the trade fair: With an exciting Jeopardy-style quiz, you can playfully test your visitors' knowledge and ensure more fun and attention at your trade fair or trade fair stand.

? Use: on the exhibition stand

If you have an exhibition stand, you can run the quiz on a monitor on the stand and involve visitors in a conversation or guessing game. Don't forget to include small prizes for everyone who submits a correct answer.

? Use: at the trade fair

If, on the other hand, you are organising a trade fair with many exhibitors, you can incorporate a quiz of this kind at check-in, at the trade fair exit, in the busy foyer or during a closing round. By posing the questions in such a way that visitors can find out the answers at the stands, you can ensure traffic at the stands and an exciting round of guessing at the end of the presence trade fair. The more excitement and fun you or a professional moderator bring to the quiz, the more attractive the guessing round will be. Don't forget to include a few prizes for the best guessers.

6. the competition at the festival

? Use: at a festival or similar event; the digital alternative to the classic postcard

If you want to raffle something, you need some kind of solution for the entries. Traditionally, this was a postcard. You can do this digitally with a form - from TEDME, for example. Here your participant can say "Yes, I want to win" without having to play anything. You can link the entry to a specific solution or answer, but you don't have to. In this variant, it is only important to collect the address data so that you can actually send something to the winner.

Conclusion

Face-to-face trade fairs are back and with them the chance to talk to trade fair visitors live and face-to-face. Give this opportunity a boost and offer low-threshold or playful conversation starters. With TEDME, you have numerous options that are also very easy to implement.

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